Evite launched Evite Donations to allow every event host to attach their favorite nonprofit to their Evite invitation (for free!) and collect donations from their guests in lieu of, or in addition to, traditional party gifts.
The combination of Evite's scale with Pledgeling's charitable giving platform has made it possible to turn any face-to-face gathering into a moment of positive social impact. Pledgeling was the clear partner of choice for multiple reasons. Of course we needed to be confident that their platform could handle our unique customization needs and scale (and we send out hundreds of millions of invitations each year).
But more than that, we needed to find a team that we could trust, that would move as fast and as reliably as our own, and maybe most importantly, that shared our #1 company value of 'Act with the Utmost Integrity'. We found all of those things in Pledgeling & more.
$2MM+ raised through Evite invitations for thousands of nonprofits
Tinder launched the #FundHerCause global campaign to celebrate International Women's Day 2017 and engage people around the world to support 12 women's & girls' causes. #FundHerCause was the #1 trending hashtag in NY, SF and LA, with over 50MM social media impressions.
The largest percentage of Tinder's female user base are millennial women who care deeply about women's causes. We wanted to use our global platform to increase awareness of International Women's Day by creating meaningful social action and change, so we enlisted Pledgeling to help us with our #FundHerCause campaign.
This unique campaign empowered millennial women across the country to help other women by donating to causes that are important to women's health, education, safety and more. Pledgeling was critical to Tinder's #FundHerCause campaign's success because the impact of each person's donation was immediate and their large network of charities helped us support a wide variety of women's focused causes.
$255,967 raised for 12 nonprofits around the world
Pledgeling introduced the 'Donate with Apple Pay' capability at the American Red Cross Los Angeles Region's Centennial Humanitarian Ball during an on-stage fundraiser at the Beverly Wilshire, to support their $100,000 fundraising goal.
Pledgeling's expertise and capabilities have made it easy for us to adapt to a new fundraising era of mobile-first donations and engagement with our supporters.
As the second largest Red Cross region in the US with over 100 years of service in LA, our success has depended largely on our trusted partners like Pledgeling to offer the best-in-class technology services to help us achieve our goals. Their ability to provide Apple Pay for donations at our Humanitarian Ball made it easier than ever before to convert guests into donors to support the next 100 years of our work.
86% of donations originated on mobile devices, of which 31% were made via Apple Pay
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