It's been clear for a few years that the middle class is shrinking in the United States. Those who fall below the 50 percent, generally, are making less money while those above make more.
Whatever your thoughts on this are, the fact is that this change in American income is changing how people spend their money. Those businesses that cater to the middle class are experiencing trouble, while those who fall on the high and low end of things are succeeding.
Some are calling this "The Great Retail Bifurcation."
The Great Retail Bifurcation
Brands that offer a decent product for a low cost are seeing huge success as a result of the economic shift. Alternatively, high end brands that offer memorable experiences and great products are also thriving.
Tack on the fact that consumers are now acutely aware of corporate behavior and value corporate social responsibility.
Pairing your brand with a mission could just be one way to fall at either end of the bifurcation and connect with a new, socially conscious customer base.
How to Pair Your Brand with a Mission
Whether you're a brick and mortar shop with an online presence or you do everything via the internet, there are surefire ways to incorporate giving.
Pledgeling's donations technology makes it extremely easy for your business to make its contribution.
Consider running a mobile platform geared toward generating donations by people on the go. Our team can craft a compelling video and form you a strong call to action that will prompt your customers to give to a mission that means something to you.
Our technology makes the process simple, fast, and doable with a few touches of the finger and we also offer Apple Pay. In many cases, customers just give their thumbprint and give right then and there. It really can't get any easier.
Further, your online store can easily integrate donations processing technology. We mean easily. In fact, you could start giving back to causes you care about from the sales of your products, and share your impact with customers in about five minutes. Read the great review of our Give & Grow app here.
Don't believe it? Contact us to learn more about how you can grow through giving. Don't let The Great Retail Bifurcation stop you from seeing growth and making a change.